Take a tip from an experienced guerrilla marketer. Most business people get so involved in their businesses that they start forgetting that people are not just leads, but they are people like anyone else out there.
If you do not take the time needed to come up with something fun and creative that will catch their attention, then you may as well give up trying as they will not even notice you or what you have to offer.
After all, you are dealing and communicating with human beings who thrive on something humorous. So be fair, helpful and make them laugh whenever possible.
This will mean so much for your business and is part of what we guerrilla marketers stand for.
Even though helping others cannot always be free, the fact remains that guerrilla marketing tactics are often times open to you for very little money.
Creating a meme or cartoon character that resembles what you stand for is a very innovative way to create a brand awareness and get a smile on people’s dial everywhere.
All it takes is a little thinking out of the box and some creativity, and wham! Very soon you will have all sorts of visitors flooding towards you as they see you as another human and not just another business out to make money. I learned to apply this one guerrilla marketing strategy very early on in my successful online career.
In order to pull this off, you need to have a knowledge of your market.
From the moment you set up your business to researching what your target market would value, you need to buy out the time needed as a guerrilla marketer yourself to evaluate what it is they want.
Having a thorough knowledge of the market you are targeting is invaluable and crucial to the survival of your business in the future.
Once you have a true picture of your customer base, you would be able to successfully assess the viability of your business, and guard against the temptation to just push ahead.
Therefore, you should take the time needed to carry out an in-depth search and analyze the results.
You will soon discover if what you are hoping to achieve will indeed be possible or not.
One such guerrilla marketing technique would be the ability to identify your target market based on your products or services.
For instance, who would you be selling to, their age, marital status, sex, income and lifestyle, should you be selling to individuals.
If you want to target businesses, then you need to know the size, service requirements and their product buying habits.
As stated in the beginning, try and differentiate yourself from what others do and make your offer irresistible by creating a meme of fun character when you are promoting your brand.